To increase awareness of the Herman Ostrow School of Dentistry of USC online programs, we produced a brand video that featured key faculty telling the school’s story and mission. We published this video on YouTube, used it in social media advertising, and embedded it on their website.

Throughout the life of a degree program there are many opportunities to produce video content.

In the awareness stage, universities can develop brand campaign videos for social media advertising campaigns, or videos for inbound marketing campaigns that are published on YouTube and blogs.

In the consideration stage, colleges may elect to film direct-to-camera videos from faculty or current students to explain the program with a personal touch.

In the decision stage, schools use video to guide students through the application, thank them for applying, and congratulate them on being accepted during the delight phase of the student’s journey.